Keywords in SEO play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a particular term or expression that users input on search engine sites when they are trying to find more info a unique service, product or information. SEO heavily relies on the use of these keywords to rank websites.

The power behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Effectively using these keywords will help lure the right audience and improve the likelihood of conversions.

Having established the definition of an SEO keyword, let's look at the efficient use of keywords. maximizing the use of keywords necessitates a balance. You want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headings of your website, as these are places where search engines often look.

Additionally, it's important to choose keywords that resonate with your targeted market. This signifies understanding their language, their searching habits and their needs.

To sum up, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a crucial tool to be successful in the competitive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.